Facts & Figures for Bloom 2011:
Attendance
Facts & Figures for Bloom 2011:
Attendance
- Total: 89,759
- Thursday: 12,034
- Friday: 15,844
- Saturday: 21,490
- Sunday: 19,592
- Monday: 20,799
Visitor Demographics
- Male: 32%
- Female: 68%
- Accompanied by children: 28%
- Average number of children: 2.6
Age Profile
- 15 – 25: 2%
- 25 – 35: 8%
- 35 – 45: 23%
- 45 – 55: 26%
- 55 – 65: 29%
- 65+: 12%
Socio-Economic Classification
- ABC 1s: 84%
Respondents Traveled From
- Dublin: 31%
- Rest of Leinster: 27%
- Connaught: 12%
- Munster: 17%
- Ulster: 6%
- International: 7%
Key Metrics
- 97% of respondents found their visit either ‘worthwhile’ or ‘very worthwhile’
- 43% of respondents spent over 4 hours at the show
- 89% of respondents purchased at the show
- 54% of respondents indicated they would purchase as a result of their visit
- 69% of respondants were from outside the Dublin area (including international visitors)
- 81% of respondents rated the showgardens as good/excellent
- 87% of respondents rated the floral display marquee as good/excellent
- 86% of respondents said they would return again in 2012
- 7% indicated that they “maybe would” visit the event in 2012
